QINGDAO,China,Dec. 16,2024 -- Hisense,a leading brand in global consumer electronics and home appliances,demonstrated its global leadership in consumer electronics with record-breaking sales during the Black Friday period. The company's performance underscores its dominance in the large-screen TV segment and highlights growing demand for its cutting-edge smart home innovation.
Hisense's dominance in the global TV market was further solidified during Black Friday,with record-breaking sales across key markets. The company's focus on large-screen premium televisions,particularly 100-inch TVs,fueled its success. Australia witnessed a 106% surge in sales,while South Africa saw Hisense claim top-spot in value share across major channels,including MAKRO,OKF,and HIFI. Germany experienced a staggering 220% year-over-year growth,with Hisense securing the number one position on Amazon. A Circana report revealed that in the US,Hisense achieved a remarkable 94% year-over-year sales increase,selling 490,000 units.
Hisense made significant strides in the large-screen TV segment. The United Kingdom saw a notable improvement in demand for ultra-large size and MiniLED technology. Mexico experienced a surge for large-screen and high-end products,with MiniLED TV and 85-inch TVs seeing substantial growth. The United States witnessed a staggering 7,504% increase in 100-inch TV sales,while Italy saw a breakthrough in mid-to-high-end and large-screen segments,with MiniLED TV sales soaring by 244%.
Hisense's commitment to enhancing consumers' lifestyles through smart home solutions also saw major success. One of the standout models is the BCD-522,offering a smart Wi-Fi mode that allows users to control the refrigerator's temperature settings remotely through the ConnectLife app. A food inventory system enables users to track and manage the food items,setting expiration dates and receiving notifications,enabling smart kitchen management.
This innovative approach resonated with international consumers. In Germany,Hisense achieved a record-breaking week for refrigerator sales,with premium models driving a significant portion of the market. France witnessed substantial growth in the premium segment,with the BCD-522 selling out completely in the UK,while in France,sales of the BCD-522 increased by 176% year-over-year.
About Hisense
Hisense is a leading global home appliance and consumer electronics brand. According to Omdia,Hisense ranked No. 1 globally in 100" TVs in both 2023 and Q1 to Q3 2024. The company has expanded quickly to operate in more than 160 countries and specializes in multi-media goods,home appliances,and intelligent IT information.
